On Hold Messaging

Words and the arrangement of same are very important to communicating the message you want folks to hear.  A lady was doing some genealogical research and discovered that she and the Senate Majority leader were related through a great, great uncle by the name of Remus Reid.  He had been convicted of horse stealing, train robbery, and escaping from jail; all of which led to his being hanged in 1889.  She sent a request to Senator Reid's office, asking for any information the Senator might have about the uncle.  Allegedly, this was the response:

"Remus Reid was a famous cowboy in the Montana Territory . His business empire grew to include acquisition of valuable equestrian assets and intimate dealings with the Montana railroad. Beginning in 1883, he devoted several years of his life to government service, finally taking leave to resume his dealings with the railroad. In 1887, he was a key player in a vital investigation run by the renowned Pinkerton Detective Agency. In 1889, Remus passed away during an important civic function held in his honor when the platform upon which he was standing collapsed."

Whether the story is true or not is immaterial.  What is important is knowing how to tell your story!  One way to do that is to use On Hold Mesaaging from  OnHoldMessaging.  Just be sure to spin it honestly and well!