On Hold Messaging

What is unique about your company or organization?  What is it about the personality, the character, the traits that set you apart, that are reasons that folks should buy from you?  Tell ‘em. Tell them in your on hold messaging.  Give examples.  Tell stories.  As you compose your messages picture your callers looking up and to the right (neuro-linguistic programming is the concept).  Looking up and to the right means that the caller is looking to the future, imagining the “what if?”, thinking about the benefits that will accrue.  It works!