On Hold Messaging

Most callers are ready to buy.  Admittedly not all of them; some want more information. And we all know about the ones that work solely on price.  You have to wonder if quality really matters to them.  But that’s a story for another time.  Because most callers are ready to buy, does it not make sense to tell them about high-margin items?  About specials? Give the caller reasons to ask questions about your products and services. On hold messaging is the way to create a memorable impression about your operation, your company, your organization.