On Hold Messaging

Summer is trying to come to Northwest Ohio.  With it  allergies, lawn and garden work, and maybe different product offerings.  Are you letting your callers know about all that you do?  Well, at least some of what you do?  Things about which they may be unaware?  On hold messaging is so effective because it reaches the captive audience - the caller - on a one-on-one basis telling each individual why he or she should contact your business and purchase your products/services.  What would be the benefit to you of changing your on hold messaging?  Seasonal offerings? New personnel?  New capabilities? A great testimonial?  Brand new location? Updated web site?  Just something to think about.