On Hold Messaging

Have you wondered what kind of things you should mention in your messages?  The obvious items are your products and/or your services, and how your current customers have benefited from them.  But how about introducing your associates?  That way, your callers will know a little bit about the person with whom he or she is speaking.  How about mentioning community service projects in which your company has been involved; for example, that your employees raised $2200 in the Race for the Cure or the Bike to the Bay. Anecdotes like that in your on hold messaging go a long way to personalizing your employees for your callers.