When we’re designing your On Hold Marketing program, we’ll help you define your marketing goals during our discovery process.
Then, each time we create new content for you, we’ll consider those goals and apply specific strategies and tactics to help you meet them.
And here’s a tasty detail: we’ll also work to identify specific calls-to-action that we can use in your copy.
What makes that so important? A lot of On Hold Marketing copy doesn’t do a very good job of helping callers respond to information they’ve just heard. The calls-to-action are vague – or even non-existent – so callers don’t know what to do after learning about a product, a service or an offer.
But we make it easy for your callers to take the next step in the buying process. We’ll tell them which employee or extension to request for more details or which promo code to use when speaking with your sales rep or ordering online.
For more details, please email Steve Evert or call him at +1 800.473.9005.
About the Author
Scott Greggory is the Chief Creative Officer at BusinessVoice. A copywriter, voice talent and producer with the agency since 1993, he leads the writing team and helped pioneer Humor On Hold in the mid-1990s. His work has been recognized 150+ times by local, regional and national award shows for creative excellence, including the 2021 AAF Silver Medal Award. In 2026, Scott became the first inductee of Bowling Green State University’s School of Media and Communication Hall of Fame.