On Hold Messaging

Does your on hold messaging direct callers to your blog, your Facebook page, Twitter, LinkedIn, your web site?  Each of those is a "touch point", an opportunity to build relationships, promote products and services, offer useful information that may or may not relate directly to the reason you are in business.  Vendors move products.  A Trusted Advisor seeks ways to help his clients grow in their business and occasionally in their personal lives as well. She or he is the one who is  sought after because s/he is the one who knows how to get things done or knows whom to call in order to get the help for the customer who wants to get things done.  Those links on Facebook, LinkedIn, and Twitter can help.  Send your callers to those links!!